The most important part of an event is setting a goal and creating a strategic event management plan towards that goal. Our priority in event management is to work in cooperation with organization companies and institutions in the creation of creative experiences by determining the objectives of the event and accordingly ensuring that you meet the right target audience. We ensure that before and after the event planning and concept creation processes, the processes are carried out in a planned manner in line with the targets determined based on strategic principles. In this regard, we support you in event media communication and event digital media communication. To this end, we provide you with the following services:
Event marketing
Event concept creation
Event media communication
Event digital media communication
Event management is to execute and conclude all the processes before, during and after the event in line with the plans determined by the brand or company. In an event management, actions including strategic event consultancy, target audience analysis, designing, planning and projecting events, budgeting, writing the text and flow plan of the event are within the scope of event management. Event management plays a major role in the programming of social responsibility events, roadshow organizations, seminars, conferences, forums, launches, competitions, openings, award ceremonies, festivals and celebrations.
To give an example about event management, the event management of a film festival starts about six or nine months in advance. The first thing to do in order for the whole process to proceed in a healthy way is to create the event communication plan by drawing the roadmap after the festival dates are determined. This communication plan includes informative bulletins about the festival in general, a roadmap for interviews and television news with festival directors, and details of the press conference to be held. At the beginning of the process until the start of the festival, the press releases included in the media plan are served.
PR agencies or public relations agencies do the desired PR works in line with the customer’s request for festival and event management. Close to the festival date, the event’s PR works speed up further. Interviews given to various media are of great importance in this process. In addition to this, a press invite list is prepared for the press conference where all the details about the festival are announced and planning is being made for the organization that day. The distribution of press kits prepared in advance to those who come to the press conference and the interviews organized with the festival director or officials after the press conference are the biggest dynamics of communication activities.
On the days of the festival, displays are held with the participation of film crews. After these displays, interviews are held with the team. In addition to these interviews added to the daily bulletins, masterclasses, events, panels, interviews and workshops held within the scope of the festival are also included in the daily bulletins of the festival.
The PR process, which lasts from the first day of the festival until the evening of the award ceremony, takes place at an intense pace. With “What happened at the festival today?” bulletins written at the end of each day of the festival, the summary of that day is presented to the press and the next day’s program is shared with all the media. Interviews with the juries and film crews during the festival are among the biggest operations of the PR process.
On the evening of the festival’s award ceremony, the names in the press guest list are invited to the ceremony and the estimated number of guests who will attend the ceremony is determined according to their return to RSVPs. Before the award ceremony, the festival director and jury members give interviews to the members of the press participating in the festival. Photographs of all guests are taken by the press in a designated area and materials are collected for the bulletin to be served at the end of the night. When the award ceremony of the festival starts, all speeches are recorded and added to the press release at the end of the award ceremony.
After the festival ends, a media report containing the PR activities carried out within a period of six to nine months is prepared and submitted to the festival management, and the process is completed.
At an event or film festival, getting the attention of the press is very important. For example, the guest list prepared before the opening ceremony and communication with TV channels are of great importance in terms of having the ceremony in the press. The interviews given by the festival officials to the press at the opening ceremony, the awards and the guests are very important for the PR of the festival.
In event communication, good communication should be established, especially with the target audience. Therefore, the communication channel should always be clear and open. The groups we try to communicate with must be identified. The target audience should be determined and screened very well. The more understandable the target audience, the easier the message to be conveyed. Among the points to be considered, we can list the following items:
- The target audience should be able to get the message right.
- The target audience should have common characteristics.
- The difficulties that may be encountered while trying to reach the target audience should be minimized.
- The message to be conveyed to the target audience should be delivered quickly and clearly.
- A budget should be prepared for the prepared plan. Budget planning should be done together with the customer.
- An evaluation process should be carried out with the customer.
- An answer must be given to the question “How far were we able to reach our goals?”.
- In order to measure the evaluation process, public opinion polls and surveys can be organized.