PR agencies or public relations agencies do the desired PR works in line with the customer’s request for festival and event management. Close to the festival date, the event’s PR works speed up further. Interviews given to various media are of great importance in this process. In addition to this, a press invite list is prepared for the press conference where all the details about the festival are announced and planning is being made for the organization that day. The distribution of press kits prepared in advance to those who come to the press conference and the interviews organized with the festival director or officials after the press conference are the biggest dynamics of communication activities.
On the days of the festival, displays are held with the participation of film crews. After these displays, interviews are held with the team. In addition to these interviews added to the daily bulletins, masterclasses, events, panels, interviews and workshops held within the scope of the festival are also included in the daily bulletins of the festival.
The PR process, which lasts from the first day of the festival until the evening of the award ceremony, takes place at an intense pace. With “What happened at the festival today?” bulletins written at the end of each day of the festival, the summary of that day is presented to the press and the next day’s program is shared with all the media. Interviews with the juries and film crews during the festival are among the biggest operations of the PR process.
On the evening of the festival’s award ceremony, the names in the press guest list are invited to the ceremony and the estimated number of guests who will attend the ceremony is determined according to their return to RSVPs. Before the award ceremony, the festival director and jury members give interviews to the members of the press participating in the festival. Photographs of all guests are taken by the press in a designated area and materials are collected for the bulletin to be served at the end of the night. When the award ceremony of the festival starts, all speeches are recorded and added to the press release at the end of the award ceremony.
After the festival ends, a media report containing the PR activities carried out within a period of six to nine months is prepared and submitted to the festival management, and the process is completed.